How much time and investment should your golf club spend on engaging loyal customers? If you don’t know the answer to that, no problem, you’ve found the right place. You don’t need external consultants to figure out how to engage your most loyal golfers.
Let’s start by looking at the big picture and finish with some concrete actions items for improving your customer loyalty pro-gram. In this white paper, we’ve broken customer loyalty down into three core areas to focus on.